Multiple sources have confirmed to THN.com that Pittsburgh Penguins superstar Sidney Crosby is on the verge of signing the richest endorsement deal in NHL history.

Crosby’s new deal is said to be worth almost $10 million over the next seven years. Crosby’s agent, Pat Brisson, would not discuss the financial aspect of the deal and said it is not completed yet, “but things are going in the right direction.”

Sources say the deal is for between five and seven years and will pay him $1.4 million a season. That would make Crosby easily the highest-paid player ever in terms of endorsements. Considering Crosby also has endorsement deals with Bell, Tim Hortons and Gatorade, it’s guaranteed the new deal would pay him in endorsements alone more than the NHL’s average salary of $2.1 million.

And it appears Reebok has very big plans for Crosby that go beyond endorsing hockey equipment. The company already has an SC87 apparel line and is using Crosby in its campaign for its new Zig Tech shoes.

Crosby has been endorsing Reebok since he entered the league in 2005-06.

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Good for him.  It doesn't specifically state that it's Reebok, but the 2nd to last sentence pretty much confirms that.

I did a quick search and the deal Tiger Woods signed with Nike in 1999 was 90 million over 5 years.