Sidney Crosby, like most hockey players, rarely provides an interesting interview. This is especially true for intermission interviews, where it's just a slew of trying harder and getting pucks deep and playing their game.
And Crosby knows it. And, awesomely enough with this commercial, shows us more personality by making fun of it.
In typical Sid fashion, he's even willing to go beyond what's asked of him. Gotta love everything about this.